Distilling and amplifying the clearest essence of a brand requires vision and guts.

With a background in journalism, brand management training, and big creative heart, Daniel is passionate about clarifying what makes a brand matter, and translating its essence into a vision that guides teams to build 360 global campaigns. For the past decade, he has shaped brand narratives and creative campaigns across beauty, fashion, and luxury including Cartier, Bvlgari, and Lane Crawford. His most recent role is as Global Head of Brand Narrative at The Ordinary (DECIEM), where he has acted as a lighthouse, supporting and steering teams to build memorable global campaigns for a beloved beauty brand.